Doing Research in the Business World

Reviews / Votes

Doing Research in the Business World is well designed, and this plays favourably into its overall readability. Gray is also to be commended for covering a vast array of technical topics with a deft and lucid hand, which is no small feat. Throughout the book an admirable sense of balance is also evident. No needless shots are fired in the yawnful paradigm wars: all sides are represented; all sides fairly handled. Indeed, Gray's work itself is a maturely self-possessed and reflexive piece of research.


In a nutshell, the book is comprehensive, authoritative, laden with interesting case examples and would make profitable reading for those who wish or need to research the business world. Practitioners especially should make use of this book. -- Richard Cotter All business students will find a wealth of information in David Gray's book Doing Research in the Business World. The approach and methodologies used to present the book is very refined with expanded sections and detailed consideration of concepts, techniques and applications of the research process. This book will give both tutors and students the opportunity to think clearly about their research from the start to finish! -- Alfred Akakpo An excellent resource for bringing to life, some of the more theoretical aspects of research methods for business students! This book adopts a practical approach to the learning of research methods, making a difficult subject more comprehensible. -- Helen Shiels A digestible, user friendly format. It is important that students realise that we 'do' research every day and not just for an undergraduate thesis. -- Diane Holt