
Business Communication: Rhetorical Situations
Rhetorical Situations
Broadview Press Ltd
Published on 11. June 2021
Book
Paperback/Softback
360 pages
978-1-55481-500-5 (ISBN)
Description
Business and professional communication takes place in a dynamic, ever-changing environment. How can we best help students prepare to communicate in such a challenging environment? The pedagogies of the twentieth century-lectures, quizzes, and exams-have not kept up to these new demands for student engagement. Business Communication: Rhetorical Situations supports more interactive and collaborative pedagogies to motivate students. Each chapter has two or three cases that challenge students to apply the business communication concepts they are learning to a specific set of circumstances. These cases are drawn from real-life communication situations and invite students to think through a communication situation and take action.
More details
Language
English
Place of publication
Calgary
United States
Target group
College/higher education
Product notice
Paperback (trade)
Illustrations
25 Illustrations, color
Dimensions
Height: 229 mm
Width: 178 mm
Thickness: 14 mm
Weight
807 gr
ISBN-13
978-1-55481-500-5 (9781554815005)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Heather Graves and Roger Graves are Professors Emeriti of English at the University of Alberta.
Content
- Chapter 1: Audience, Purpose, and Genre in Business and Professional Communication
- Chapter 2: Argument in Professional Communication
- Chapter 3: Style in Business and Professional Writing
- Chapter 4: Professional Writing in an Electronic Environment
- Chapter 5: Writing in Teams
- Chapter 6: Communicating Across Cultures
- Chapter 7: Positive and Informative Messages: Writing Letters, Memos, and Emails
- Chapter 8: Negative Messages: Writing Letters, Memos, and Emails
- Chapter 9: Writing Persuasive Messages
- Chapter 10: Proposals
- Chapter 11: Informal and Interim Reports
- Chapter 12: Research Reports: Recommendation, Analytical, and Informational
- Chapter 13: Design and Visuals in Business and Professional Communication
- Chapter 2: Argument in Professional Communication
- Chapter 3: Style in Business and Professional Writing
- Chapter 4: Professional Writing in an Electronic Environment
- Chapter 5: Writing in Teams
- Chapter 6: Communicating Across Cultures
- Chapter 7: Positive and Informative Messages: Writing Letters, Memos, and Emails
- Chapter 8: Negative Messages: Writing Letters, Memos, and Emails
- Chapter 9: Writing Persuasive Messages
- Chapter 10: Proposals
- Chapter 11: Informal and Interim Reports
- Chapter 12: Research Reports: Recommendation, Analytical, and Informational
- Chapter 13: Design and Visuals in Business and Professional Communication