Language, Advertising and Power
Published on 2. June 1994
Book
Paperback/Softback
24 pages
978-0-87495-816-4 (ISBN)
Unfortunately, price unknown
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Description
The aim of this book is to make the student more sensitive to the features of language used in advertisements and to become more discriminating about the often emotive language used by the advertisers. It sets out to show how the power of advertising lies in its manipulation of language and image. The book also includes student-driven activities and advice to teachers on how to use the activities.
The aim of this book is to make the student more sensitive to the features of language used in advertisements and to become more discriminating about the often emotive language used by the advertisers. It sets out to show how the power of advertising lies in its manipulation of language and image. The book also includes student-driven activities and advice to teachers on how to use the activities.
The aim of this book is to make the student more sensitive to the features of language used in advertisements and to become more discriminating about the often emotive language used by the advertisers. It sets out to show how the power of advertising lies in its manipulation of language and image. The book also includes student-driven activities and advice to teachers on how to use the activities.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Hodder Arnold
Target group
Primary & secondary/elementary & high school
Illustrations
10 b&w photographs, 10 line illustrations
Dimensions
Height: 297 mm
Width: 210 mm
Thickness: 3 mm
Weight
100 gr
ISBN-13
978-0-87495-816-4 (9780874958164)
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Schweitzer Classification