Foundations of Strategy
Published on 2. March 2012
Book
Mixed media product
520 pages
978-0-470-97127-7 (ISBN)
Description
Foundations of Strategy is a new concise text aimed at both undergraduate students and Masters students. With the needs of these students in mind, Robert Grant and Judith Jordan write in an accessible style, with a clear, comprehensive approach and sound theoretical depth.
Extensive teaching materials such as Case Teaching notes, an Instructor's Manual, Test Bank and PPT slides are available on an accompanying website - www.foundationsofstrategy.com
The website also features extra, longer cases written by Robert Grant and access to a simulation for use in teaching.
Students have access to the entire text as an e-book with embedded video clips for each case study, and self test questions to check understanding.
Extensive teaching materials such as Case Teaching notes, an Instructor's Manual, Test Bank and PPT slides are available on an accompanying website - www.foundationsofstrategy.com
The website also features extra, longer cases written by Robert Grant and access to a simulation for use in teaching.
Students have access to the entire text as an e-book with embedded video clips for each case study, and self test questions to check understanding.
More details
Edition
1. Auflage
Language
English
Place of publication
Chichester
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Illustrations
col. Illustrations
Dimensions
Height: 24.2 cm
Width: 18.3 cm
Thickness: 1.9 cm
Weight
820 gr
ISBN-13
978-0-470-97127-7 (9780470971277)
Schweitzer Classification
Other editions
New editions
Robert M. Grant | Judith J. Jordan
Foundations of Strategy
Book
02/2015
Wiley
€63.50
Shipment within 15-20 days
Persons
Content
Chapter Headings and Opening/Closing Cases) 1. The Concept of Strategy
Lady Gaga, James Dyson, Alex Ferguson / The King of Shaves 2. Industry Analysis
Mobile Phone Industry / Fitness First 3. Resources and Capabilities
Hyundai Motor Co. / Harley-Davidson
4. The Nature and Sources of Competitive Advantage
Singapore Airlines / Starbucks 5. Business Strategies in Different Industry and Sectoral Contexts
Evolution of PCs / WWF 6. Technology-based Industries and the Management of Innovation
eBook readers / Nespresso 7. Corporate Strategy
Tesco Bank / Diversification at Disney
8. Global Strategies and the Multinational Corporation
IKEA / Sharp (LCDs)
9. Realizing Strategy
BP and the Deepwater Horizon Oil Spill / Cisco
10. Contemporary Issues in Strategic Management
Lady Gaga, James Dyson, Alex Ferguson / The King of Shaves 2. Industry Analysis
Mobile Phone Industry / Fitness First 3. Resources and Capabilities
Hyundai Motor Co. / Harley-Davidson
4. The Nature and Sources of Competitive Advantage
Singapore Airlines / Starbucks 5. Business Strategies in Different Industry and Sectoral Contexts
Evolution of PCs / WWF 6. Technology-based Industries and the Management of Innovation
eBook readers / Nespresso 7. Corporate Strategy
Tesco Bank / Diversification at Disney
8. Global Strategies and the Multinational Corporation
IKEA / Sharp (LCDs)
9. Realizing Strategy
BP and the Deepwater Horizon Oil Spill / Cisco
10. Contemporary Issues in Strategic Management