Contemporary Strategy Analysis
Concepts, Techniques, Applications
2nd Edition
Published on 5. April 1995
Book
Paperback/Softback
420 pages
978-1-55786-513-7 (ISBN)
Description
The second edition of this graduate strategic management text contains expanded material on international strategic management and total quality management and includes new mini-cases. The first edition featured a rigorous approach to business strategy analysis and was widely adopted as a basic text for MBA courses in business policy and business strategy. This new edition is accompanied by an instructor's manual, a disk and a case book which are available separately.
More details
Edition
2nd Revised edition
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Illustrations
illustrations
Dimensions
Height: 246 mm
Width: 189 mm
ISBN-13
978-1-55786-513-7 (9781557865137)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
05/1998
3rd Edition
Blackwell Publishers
€98.06
Article exhausted; check for reprint
Content
Part 1 The nature of strategy and strategic management: the con cept of strategy; a framework for strategy analysis. Part 2 The analysis of industry and competition: analyzing the industry; intra-industry analysis. Part 3 The analysis of competitive advantage: analyzing resources and capabilities; the nature and sources of competitive advantage; cost advantage; differentiation advantage; competitive advantage and industry evolution; strategic management in emerging and technology-based industries. Part 4 Corporate strategy and the scope of the firm: vertical cope and vertical integration strategies; geographical scope and global strategies; product scope and diversification strategies; managing the multibusiness corporation. Part 5 Implementation - structure, systems and style: current issues in organizational structure, management systems and management style.