Cases in Contemporary Strategy Analysis
3rd Edition
Published on 21. May 2003
Book
Paperback/Softback
384 pages
978-1-4051-1180-5 (ISBN)
Description
Used in conjunction with the best-selling text Contemporary Strategy Analysis, 4th edition, this collection of new cases represents a continuing commitment to examining cuirrent business theory in the context of real business situations. It successfully considers how today's rapid technological changes and increasingly international markets compound the dififculties of decision-making. The 16 new cases provide an invaluable resource for upcoming strategic managers as they learn to successfully formulate and implement strategic decisions in today's changing world.
More details
Edition
3rd Revised edition
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Illustrations
25
Dimensions
Height: 246 mm
Width: 189 mm
Thickness: 19 mm
Weight
740 gr
ISBN-13
978-1-4051-1180-5 (9781405111805)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Robert M. Grant
Cases to Accompany Contemporary Strategy Analysis
Book
12/2004
4th Edition
Wiley-Blackwell
€32.18
Article is exhausted; no reprint
Previous edition
Robert Grant | Kent Neupert
Cases in Contemporary Strategy Analysis
Book
09/1999
2nd Edition
Blackwell Publishers
€50.94
Article exhausted; check for reprint
Persons
Robert M Grant is Professor of Management at Georgetown University. He is on the editorial boards of Strategic Management Journal and Strategy and Leaderhsip. His business experience ranges from producing pork pies (Kraft Foods) and retreading tires (Firestone), to strategy consulting with American Express, ENI and other companies. He is also the author of Contemporary Strategy Analysis (4th Edition, Blackwells, 2001). Ken Neupert is at the College of Business and Economics, Boise State University.
Content
Preface Acknowledgements 1. Madonna: Robert M. Grant2. Laura Ashley Holdings Plc: The Battle for Survival: Robert M. Grant3. The U. S. Airline Industry in 2002: Robert M. Grant4. Daimlerchrysler and the World Automobile Industry: Robert M. Grant5. Wal-Mart: The World's Most Successful Retailer: Robert M. Grant6. Eastman Kodak: Meeting the Digital Challenge: Robert M. Grant7. Organizational Restructuring within the Royal Dutch/Shell Group: Robert M. Grant8. Harley-Davidson, Inc. , January 2001: Robert M. Grant9. On-Line Broking Strategies: Merrill Lynch, Charles Schwab and E*Trade: Anjali Bakhru and Ann Brown10. EMI and the CT Scanner [A] and [B]: Christopher Bartlett11. Video Games: The Battle for World Domination: Robert M. Grant12. Birds Eye and the U. K. Frozen Food Industry: Robert M. Grant13. Euro Disney: The Dream Becomes a Nightmare, 1987 - 94: Robert M. Grant14. Richard Branson and the Virgin Group of Companies in 1998: Robert M. Grant15. General Electric: Life after Jack: Robert M. Grant16. AES Corporation: Rewriting the Rules of Management: Robert M. Grant Index