Magnet Marketing
The Ultimate Strategy for Attracting and Holding Customers
Published on 16. January 1991
Book
Hardback
256 pages
978-0-471-52648-3 (ISBN)
Description
Describes a marketing technique which intends to draw customers to a product or service. The authors demonstrate how this innovative approach reduces the negative effects of inefficient marketing techiques, such as price-cutting.
More details
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Professional and scholarly
Illustrations
Ill.
Dimensions
Height: 59 mm
Width: 43 mm
Weight
567 gr
ISBN-13
978-0-471-52648-3 (9780471526483)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Rethinking Two Old Professions; Challenging the Traditional Wisdom; Selling in the 1990s; Taking Stock; Telling Your Story; Meeting the Press; Reaching the Masses with Advertising; Getting Ahead Through Customer Education; Playing for Keeps; Marketing Professional Services; Surviving Through Marketing; Understanding the Sales Process; Making Sales Happen; Creating a Department of Customer Cultivation; Igniting the Engines of Change; Marketing in the 1990s; Index.