Konjo
Published on 31. January 2014
Book
Paperback/Softback
308 pages
978-93-5136-078-0 (ISBN)
Description
A rip-roaring account of a career in the ad world by a renowned ad-man
A few weeks before Sandeep Goyal turned forty he resigned from Zee. And his world came crashing down. He lost his so-called friends his Merc his memberships of the Chambers and the Belvedere his secretaries and his retinue of hangers-on. Reality took a while to sink in...
More details
Language
English
Place of publication
New Delhi
India
Illustrations
Not illustrated
Dimensions
Height: 216 mm
Width: 140 mm
Thickness: 18 mm
Weight
440 gr
ISBN-13
978-93-5136-078-0 (9789351360780)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Person
Sandeep Goyal was president of the iconic ad agency Rediffusion DY&R before becoming Group CEO of Zee Telefilms Ltd. In January 2011 Goyal sold his 26 per cent equity stake in his seven-year old India joint-venture with Japan's Dentsu Inc. the world's largest ad agency making him a millionaire many times over. For over twenty-five years he has designed winning campaigns and marketing breakthroughs for brands as diverse as Airtel Colgate and KFC. In 2004 he published The Dum Dum Bullet a bestseller on advertising and marketing; earlier this year his second book You're Hired! a primer on job-interviews hit the stands.