
Sales Express
Sales 12.1
Leo Gough(Author)
Capstone Publishing Ltd
Published on 26. February 2003
Book
Paperback/Softback
118 pages
978-1-84112-454-4 (ISBN)
Description
The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people.
More details
Product info
Paperback
Series
Edition
1. Auflage
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Professional and scholarly
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 178 mm
Width: 127 mm
Thickness: 7 mm
Weight
121 gr
ISBN-13
978-1-84112-454-4 (9781841124544)
Schweitzer Classification
Other editions
Additional editions

Person
LEO GOUGH is an accomplished writer who has authored and co-authored several books, including How the Stock Market Really Works, The Finance Manual for Non-Financial Managers, Investing in Biotechnology Stocks and several ExpressExec books
Content
Introduction to ExpressExec.
Introduction.
What is Sales?
Evolution of Sales.
The E-Dimension.
The Global Dimension.
The State of the Art.
In Practice - Sales Success Stories.
Key Concepts and Thinkers.
Resources.
Ten Steps to Making Sales Work.
Frequently Asked Questions.
Index.