Mastering Automotive Challenges
1st Edition
Published on 3. December 2006
Book
Hardback
320 pages
978-0-7494-4575-1 (ISBN)
Description
This outstanding book charts the growth and achievement of dominance of one of the world's most important global industries. Contributions from Roland Berger Strategy Consultants and the chairman of the International Organization of Motor Vehicle Manufacturers describe the strategies that have led to the great success of the German industry and show how they are meeting the challenges from emerging worldwide competitors.
Important players, including the heads of Volkswagen AG, Robert Bosch and General Motors Europe, who deal with the inter-industry relationships such as component suppliers and the effects of innovation, as well as their global strategies, describe how their corporate strategies have been implemented.
This book has valuable lessons for managers in all industries, demonstrating the effect of first class management, marketing, branding, innovation and clear strategic aims, which have together created on of the world's great industrial success stories.
Important players, including the heads of Volkswagen AG, Robert Bosch and General Motors Europe, who deal with the inter-industry relationships such as component suppliers and the effects of innovation, as well as their global strategies, describe how their corporate strategies have been implemented.
This book has valuable lessons for managers in all industries, demonstrating the effect of first class management, marketing, branding, innovation and clear strategic aims, which have together created on of the world's great industrial success stories.
Reviews / Votes
"practical guidance for automotive industry managers, showing them how to tackle the increasingly complex challenges they face." advance magazine "for those looking to take their brand to the global stage or trying to set up business partnerships, the book outlines the successful strategies that helped the automotive industry meet the demand of a modern marketplace." risk uk "an extremely cogent overview of the current state of the german car industry and globalization." cnbc european business "well written and thoroughly researched. gottschalk and kalmbach's work should be your bedside reading for 2007." automotive logistics "gives the impression that is has been compiled to impress, and it does not disappoint... this book deserves to be essential reading. high recommended." logistics and transport focus "a clear assessment of an industry that will continue to thrive, but also a narrative of how managers in other industries and nations can take the efficiency and clear thinking of german car manufacturers and apply it to their own situation." book news inc "provides guidance for automotive managers, and offer practical help for practical management by giving examples of best practice and recommendation for action." journal of economic literatureMore details
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Product notice
Cloth over boards
Dimensions
Height: 241 mm
Width: 163 mm
Thickness: 30 mm
Weight
854 gr
ISBN-13
978-0-7494-4575-1 (9780749445751)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Prof. Dr. Bernd Gottschalk is the President of the Organisation Internationale des Constructeures d'Automobiles (OICA). He is also President of the German Association of the Automotive Industry (VDA). Previously, he was a board memeber of Daimler-Benz AG.
Ralf Kalmbach is a managing partner of the Automotive Competence Centre of Roland Berger Strategy Consultants, one of Europe's leading management consulting firms. With more than 18 years of professional experience in consulting, he is the author of various automotive related books and studies.
Ralf Kalmbach is a managing partner of the Automotive Competence Centre of Roland Berger Strategy Consultants, one of Europe's leading management consulting firms. With more than 18 years of professional experience in consulting, he is the author of various automotive related books and studies.
Content
part 1 major challenges 1 the automotive industry sets the course for the global economy bernd gottschalk 2 the automotive power play moves into its next round ralf kalmbach 3 the globalization challenge - is the automotive industry raising the champions of tomorrow? thomas sedran 4 the value chain challenge: networks, the strategy for success marcus berret 5 the technology challenge: progress or pitfall? silvio schindler 6 the market challenge: who will gain strategic control? jurgen reers 7 the sales and after-sales challenge: capturing value along the car lifecycle max blanchet and jacques rade part ii case studies 8 partnership as a model for success franz fehrenbach 9 brand differentiation on the basis of platform and module strategies bernd pischetsrieder 10 visteon corporation: transforming from oem to supplier heinz pfannschmidt 11 new impetus for general motors in europe carl-peter forster 12 how electronics is changing the automotive industry: from component suppliers to system partners peter bauer 13 the next evolutionary step for the automotive industry is just around the corner: factors for sustainable success in the interplay of oems and suppliers siegfried wolf 14 bluetec: the path to the world's cleanest diesel thomas weber 15 bharat forge: emerging players from emerging regions babasaheb n kalyani conclusion ralf kalmbach
Part 1 Major challenges
1 The automotive industry sets the course for the global economy
Bernd Gottschalk
2 The automotive power play moves into its next round
Ralf Kalmbach
3 The globalization challenge - is the automotive industry raising the champions of tomorrow?
Thomas Sedran
4 The value chain challenge: networks, the strategy for success
Marcus Berret
5 The technology challenge: progress or pitfall?
Silvio Schindler
6 The market challenge: who will gain strategic control?
Jürgen Reers
7 The sales and after-sales challenge: capturing value along the car lifecycle
Max Blanchet and Jacques Rade
Part II Case studies
8 Partnership as a model for success
Franz Fehrenbach
9 Brand differentiation on the basis of platform and module strategies
Bernd Pischetsrieder
10 Visteon Corporation: transforming from OEM to supplier
Heinz Pfannschmidt
11 New impetus for General Motors in Europe
Carl-Peter Forster
12 How electronics is changing the automotive industry: from component suppliers to system partners
Peter Bauer
13 The next evolutionary step for the automotive industry is just around the corner: factors for sustainable success in the interplay of OEMs and suppliers
Siegfried Wolf
14 BlueTec: the path to the world's cleanest diesel
Thomas Weber
15 Bharat Forge: emerging players from emerging regions
Babasaheb N Kalyani
Conclusion
Ralf Kalmbach
1 The automotive industry sets the course for the global economy
Bernd Gottschalk
2 The automotive power play moves into its next round
Ralf Kalmbach
3 The globalization challenge - is the automotive industry raising the champions of tomorrow?
Thomas Sedran
4 The value chain challenge: networks, the strategy for success
Marcus Berret
5 The technology challenge: progress or pitfall?
Silvio Schindler
6 The market challenge: who will gain strategic control?
Jürgen Reers
7 The sales and after-sales challenge: capturing value along the car lifecycle
Max Blanchet and Jacques Rade
Part II Case studies
8 Partnership as a model for success
Franz Fehrenbach
9 Brand differentiation on the basis of platform and module strategies
Bernd Pischetsrieder
10 Visteon Corporation: transforming from OEM to supplier
Heinz Pfannschmidt
11 New impetus for General Motors in Europe
Carl-Peter Forster
12 How electronics is changing the automotive industry: from component suppliers to system partners
Peter Bauer
13 The next evolutionary step for the automotive industry is just around the corner: factors for sustainable success in the interplay of OEMs and suppliers
Siegfried Wolf
14 BlueTec: the path to the world's cleanest diesel
Thomas Weber
15 Bharat Forge: emerging players from emerging regions
Babasaheb N Kalyani
Conclusion
Ralf Kalmbach