The Four Principles

Reviews / Votes

Through building and leading Discovery, Adrian has demonstrated how disciplined leadership, innovation and long-term optimism can create enduring value. This book brings together the principles that underpin that success -- Larry Fink, Chairman and CEO, BlackRock Offers both evidence and inspiration for leaders seeking to create outsized impact in their institutions and our society -- Ruth Porat, President and CIO of Alphabet and Google Adrian lays out a framework that feels practical and optimistic and at times even uncomfortably true. It's not about being smarter or working harder. It's about seeing differently and realizing that a few decisions, made well, can change everything -- Trevor Noah, author and comedian The Four Principles shows, with both rigour and clarity, how our built-in biases quietly limit what we see, decide and achieve . . . and how we can overcome them to make a much bigger difference than we thought possible. Precise, timely and genuinely hopeful -- Matthew Walker, international bestselling author of <i>Why We Sleep</i> That Adrian has committed these nostrums to paper and generations of future leaders is characteristically generous. That he understands that genuine leadership is a synthesis of art and science is his towering legacy -- Lord Sebastian Coe, President, World Athletics, Olympic Gold Medalist Takes the reader on a journey well beyond the significant industry transformation that Adrian has led . . . An examination of overcoming obstacles that applies not only to leaders, but to anyone interested in maximising their human potential -- Jeff Williams, former COO, Apple This book's thought-provoking principles draw on extensive behavioural science and economic theory to set out a framework for success in the modern age. Important reading for those aspiring to leadership or seeking to make an impact on the world -- Lord William Hague, Chancellor, University of Oxford and former UK Foreign Secretary A compelling framework for turning potential into meaningful, lasting impact -- Luke Donald, European Ryder Cup Captain Distils decades of leadership and insight into a practical framework that explains what matters - and why. Thoughtfully grounded in science, experience and rigorous thinking . . . a valuable guide and practical framework for effective leadership and lasting positive impact -- Sir Mark Tucker, Chairman, AIA Group A terrific book by a terrific leader. I learned a huge amount from reading it -- Dominic Barton, Former Global Managing Director, McKinsey & Company and Chairman, Rio Tinto Adrian's visionary leadership and scientific rigour have reshaped an entire industry, exemplifying how business can drive meaningful social good while achieving global excellence - a story that deserves to be widely heard -- Colm Kelleher, Chairman, UBS [Adrian Gore] brings decades of experience and entrepreneurial wisdom to The Four Principles - a concise, powerful playbook for enhancing your opportunity to achieve extraordinary results in business and in life . . . An indispensable guide . . . -- Margery Kraus, Founder and Executive Chair, APCO Many talented people can get lost in their potential. This book provides a framework for turning that potential into impact . . . The multiplier effect of these principles is that they transcend culture, geography and all walks of life -- Jean Baderschneider, Chair and founding CEO, Global Fund to End Modern Slavery, Non-Executive Director, Fortescue Limited Great ideas are often born on the periphery. . . In 1992, amidst South Africa's greatest moment of uncertainty, Adrian Gore applied that same 'outsider' courage to healthcare - founding an insurer that would become a partner in human longevity. Read this book to delight in his story. Read it to realize your own -- Sebastian Mallaby, journalist, economist and author of <i>The Infinity Machine</i>