The Complete Guide to Digital Graphic Design
Published on 15. April 2002
Book
Paperback/Softback
224 pages
978-0-500-28315-8 (ISBN)
Description
A review of the fast changing world of graphic design, this guide should be essential reading for anyone involved in the graphics industry. Its succinct but comprehensive coverage of a multitude of technical issues confronting today's graphic designers, coupled with examples of graphics from around the world, makes it ideal for those already employed in graphics who feel the need to improve their technical and theoretical skills, as well as students. Starting with a showcase of some of the best practitioners in the fields of print, exhibition design, advertising, signange, packaging, multimedia and the web, this handbook also provides detailed information on designs basics such as type, colour and images.
More details
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Illustrations
531 colour illustrations
Dimensions
Height: 260 mm
Width: 235 mm
Weight
1000 gr
ISBN-13
978-0-500-28315-8 (9780500283158)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
06/2005
Thames & Hudson Ltd
€42.50
Article is exhausted; no reprint
Persons
Bob Gordon is currently a senior lecturer at the University of Brighton and a visiting lecturer at Kingston University, London. He has experience across a wide range of graphic design areas, including magazines, publishing, promotions and exhibitions.
Content
Section 1: Design Basics - examines the fundamentals of design, including shape, design dynamics, the process of design and an in-depth exploration of type, layout and colour. Section 2: Surface Design - covers designing for print, advertising, packaging, signage and exhibition design, and looks at specific design and technical issues for each medium Section 3: Design for the Screen - concentrates on the specific design considerations involved in preparing material for the Internet and multimedia. It covers all the relevant technical information, such as file sizes, resolutions, software and planning required to create striking yet efficient screen-based design. Section 4: Type/Colour/Image - detailed tips on designing with type, colour management and image creation, including photographic and drawing programs - scanning, file formats and specific software applications.