
Digital Darwinism
Surviving the New Age of Business Disruption
Tom Goodwin(Author)
Kogan Page Ltd (Publisher)
2nd Edition
Published on 3. May 2022
Book
Hardback
248 pages
978-1-3986-0194-9 (ISBN)
Description
Disruption is back with a vengeance. If ever there was a time to learn how to adapt, grab opportunities and bounce back - it's now. Learn how to keep your business relevant, meet new customer expectations and leverage technology.
Bestselling author and business influencer Tom Goodwin is back with this entirely revised new edition of
Digital Darwinism
. This book guides you through the unrelenting pace of change and uncertainty facing business leaders today. Currently in a hybrid world where digital and real-world experiences collide and are expected to seamlessly blend into one another, never has the need to be on top of your digital transformation been felt more strongly. With new expectations from customers and employees alike, how will your business grow and survive the future?
Learn how to become truly customer-centric, drive digital transformation through a culture of real innovation and challenge assumptions of how things have been done before. The survival of your business depends on it.
Reviews / Votes
"Big, bold ideas that make you think."More details
Series
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
College/higher education
Edition type
Revised edition
Product notice
Cloth over boards
Dimensions
Height: 222 mm
Width: 145 mm
Thickness: 20 mm
Weight
602 gr
ISBN-13
978-1-3986-0194-9 (9781398601949)
Schweitzer Classification
Other editions
Additional editions

E-Book
05/2022
2nd Edition
Kogan Page Ltd
€30.49
Available for download

Book
05/2022
2nd Edition
Kogan Page Ltd
€35.10
Shipment within 10-20 days
Person
Author
Tom Goodwin is a writer, speaker and advertising and media provocateur and consultant. He has been voted a top 10 voice in Marketing by LinkedIn, one of 30 people to follow on Twitter by Business Insider, and a 'must follow' by Fast Company. An industry commentator on the future of marketing and business, he is a columnist for TechCrunch and Forbes and frequent contributor to The Guardian, GQ, Ad Age, Wired, Ad Week, Inc, MediaPost & Digiday. He is based between London, England, and New York City in the United States.
Content
-
- Chapter - 01: Business in the age of disruption;
- Chapter - 02: The three phases of change;
- Chapter - 03: Disruption and the paradigm shift;
- Chapter - 04: The third era of management;
- Chapter - 05: Starting your digital transformation;
- Chapter - 06: How to provoke and inspire change;
- Chapter - 07: Creating a vision to transform;
- Chapter - 08: Operations for the digital age;
- Chapter - 09: A culture for transformation;
- Chapter - 10: Rethinking your future