Corporate Communication

Reviews / Votes

"Goodman and Hirsch bring to students and practitioners of the Corporate Communication disciplines, a fresh look at some of the most profound impacts of the convergence of digital transformation, the public demand for transparency, and the new expectations for reputation. Their instructive book comes at a time when we most need real and practical guidance to develop new strategies to navigate this landscape."-Adam Yates, Senior Vice President, Senior Partner, FleishmanHillard "Goodman and Hirsch mine two decades of data to build a cogent and comprehensive look at how corporate communication must transform to drive success amid the tectonic changes in today's world, and tomorrow's."-Ray Pellecchia, Senior Director, Strategic Communications, FINRA "At no time in history have the art and science of organizational communication undergone as radical a transformation as we are seeing today. Goodman and Hirsch not only illustrate this sea change, but also, more importantly, they share invaluable insights on how best to navigate this journey of disruption."-June West, Associate Professor, Darden School of Business, University of Virginia "This book forges the link between contemporary corporate communication and the challenges of global change and the success of the enterprise. Leveraging two decades of research from the CCI Studies, it argues that CCOs should provide strategic counsel and execution in all aspects of corporate communication, as well as strategic management."-Prof. Alessandra Mazzei, Director, MA in International Communication, IULM University, Milano "Our profession is at an inflection point created by digital empowerment, hyper-transparency, and global interconnectedness. Corporate Communication: Transformation of Strategy and Practice is an indispensable guide for any communication executive seeking to navigate these currents to create an impactful career for themselves and competitive advantages for their company."-Richard A. Woods, Senior Vice President, Corporate Affairs (Retired), Capital One "In Corporate Communication: Transformation of Strategy and Practice, the reader rides waves from the functional history and purpose of corporate communication, right into examples of practice as described by leaders in the profession. Goodman and Hirsch have woven insights from the CCI Corporate Communication Practices and Trends studies and selected sections from contributing authors to offer fact, color, and texture to this deeply informative narrative."-Raymond C. Jordan, Senior Vice President, Amgen