Advances in Global High Technology Management: Management of Competitive Strategy v. 4A

Part 1 Perspectives on technology and strategy: toward a definition and typology in high-technology firms, Christine Koberg et al; technology strategy, Ian McMillan and Rita McGrath; managing technology for competitive advantage, Balaji Chakraverthy and Naren Udayagiri; competitive strategy and resource allocation in high-technology firms, Lawrence Lapides and Edward Ottensmeyer; new formats for strategic advantage, Mariann Jelinek and Joseph Litterer; attaining technological synergies in diversified firms, Robert Kazanjian and Praveen Navyar. Part 2 Technology standardization: competitive use of technology standards and standardization, Landis Gabel; strategic implications of high-technology competition in a network externality environment, Kathleen Conner. Part 3 Strategy formulation techniques: the role of competitive intelligence in maintaining strategic leadership in high-technology settings, John Prescott and Jeffrey Allenby; forecasting high technology demand, David Wheeler and Charles Shelley.