iPhone Application Development For Dummies

Neal Goldstein is a recognized leader in making state-of-the-art and cuttingedge technologies practical for commercial and enterprise development. He was one of the fi rst technologists to work with commercial developers at fi rms such as Apple Computer, Lucasfi lm, and Microsoft to develop commercial applications using object-based programming technologies. He was a pioneer in moving that approach into the corporate world for developers at Liberty Mutual Insurance, USWest (now Verizon), National Car Rental, EDS, and Continental Airlines, showing them how object-oriented programming could solve enterprise-wide problems. His book (with Jeff Alger) on objectoriented development, Developing Object-Oriented Software for the Macintosh (Addison Wesley, 1992), introduced the idea of scenarios and patterns to developers. He was an early advocate of the Microsoft.NET framework, and successfully introduced it into many enterprises, including Charles Schwab. He was one of the earliest developers of Service Oriented Architecture (SOA), and as Senior Vice President of Advanced Technology and the Chief Architect at Charles Schwab, he built an integrated SOA solution that spanned the enterprise, from desktop PCs to servers to complex network mainframes. (He holds three patents as a result.) As one of IBM's largest customers, he introduced them to SOA at the enterprise level and encouraged them to head in that direction. He is currently leading an iPhone startup that is developing an application to help minimize the cost (and pain) of global travel for both leisure and corporate travelers.