Consumer Economics
Issues and Behaviors
Published on 5. August 2004
Book
Hardback
480 pages
978-0-13-098974-1 (ISBN)
Description
For undergraduate consumer economics and related consumer science courses.
This book provides an up-to-date look at the consumer movement and the intricacies of consumer behavior. It addresses who buys what, how, when, and why. It also looks at the forces that impact consumer choice in an ever-changing and often turbulent world.
This book provides an up-to-date look at the consumer movement and the intricacies of consumer behavior. It addresses who buys what, how, when, and why. It also looks at the forces that impact consumer choice in an ever-changing and often turbulent world.
More details
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 262 mm
Width: 210 mm
Thickness: 22 mm
Weight
1086 gr
ISBN-13
978-0-13-098974-1 (9780130989741)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
03/2009
2nd Edition
Pearson
€121.93
Article is exhausted; no reprint
Book
10/2008
2nd Edition
Pearson
€117.60
Article exhausted; check for reprint
Content
PART ONE.
1. Consumers in a Changing World.
2. The Consumer Movement.
3. Consumer Theories and Developing a Model.
PART TWO.
4. Consumer Responsibilities, Redress, and Law.
5. Government Protection, Nongovernmental Pro-Consumer Groups, and Media.
PART THREE.
6. Consumers in the Marketplace.
7. Decision Making and the Influence of Advertising.
8. Food and Beverage Issues.
9. Health and Body Issues.
10. Ownership, Safety, and Repairs.
11. Being a Better Consumer of Housing and Vehicles.
PART FOUR.
12. Saving, Banking, Debt, and Credit Issues.
13.Insurance and Investment Issues.
PART FIVE.
14. Emerging Consumer Issues and the Global Perspective.
Appendix A: Consumer Careers and Graduate School.
Appendix B: Journals.
Appendix C: Presidents.
Glossary.
Index.
1. Consumers in a Changing World.
2. The Consumer Movement.
3. Consumer Theories and Developing a Model.
PART TWO.
4. Consumer Responsibilities, Redress, and Law.
5. Government Protection, Nongovernmental Pro-Consumer Groups, and Media.
PART THREE.
6. Consumers in the Marketplace.
7. Decision Making and the Influence of Advertising.
8. Food and Beverage Issues.
9. Health and Body Issues.
10. Ownership, Safety, and Repairs.
11. Being a Better Consumer of Housing and Vehicles.
PART FOUR.
12. Saving, Banking, Debt, and Credit Issues.
13.Insurance and Investment Issues.
PART FIVE.
14. Emerging Consumer Issues and the Global Perspective.
Appendix A: Consumer Careers and Graduate School.
Appendix B: Journals.
Appendix C: Presidents.
Glossary.
Index.