Strategy
Sustaining Competitive Advantage in a Globalised Context
Published on 3. April 2006
Book
Paperback/Softback
160 pages
978-0-7021-7195-6 (ISBN)
Description
This book introduces learners to the fundamental concepts of strategic management of a small business, in the context of increasing globalisation. The text is designed to provide learners with the tools to analyse, formulate and implement strategies that will enhance the performance of any small business.
More details
Language
English
Place of publication
Kenwyn
South Africa
Publishing group
Juta & Company Ltd
Target group
College/higher education
Professional and scholarly
Illustrations
charts
Dimensions
Height: 245 mm
Width: 168 mm
Weight
340 gr
ISBN-13
978-0-7021-7195-6 (9780702171956)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Professor Cecile Nieuwenhuizen is the Head of Department: Business Management in the Faculty of Management at the University of Johannesburg. She is well known in the Entrepreneurship environment and is the series editor of the Entrepreneurship Series and other Entrepreneurship books. She has also published in the areas of Business Management and Marketing.
Content
The role of strategy in a small business; the process of strategic management; strategic direction; situational analysis; strategy formulation; strategy implementation; strategic control; embracing global challenges.