This Is Strategy
Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)
Published on 24. October 2024
Book
Paperback/Softback
256 pages
979-8-89331-016-0 (ISBN)
Description
A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.
From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.
"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for making smarter plans." -Adam Grant, author of Think Again
In this unique and thought-provoking book, Godin shares insights on strategy through a series of powerful reflections and observations that will reshape how you approach problems, make decisions, and create change.
"Creating tomorrow by repeating yesterday is not a useful way forward."
"Every strategy requires choice. And those choices often involve saying 'no' to things we could do, but won't do."
"It's not easy to persuade someone to want what you want. It's much more productive to find people who already want to go where you'd like to take them."
This is Strategy is a modern classic that offers perspectives you'll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face.
You'll discover how to:
Identify your "smallest viable audience" and make remarkable work they can't ignore
Understand and influence the systems shaping our world
Prioritize long-term thinking over instant gratification
Make smart, purposeful choices that shape a better tomorrow
Who this book is for:
Leaders who want to think more deeply about their impact
Entrepreneurs tired of conventional business advice
Change-makers seeking lasting transformation in their career and community
Anyone feeling stuck in outdated systems and looking for a fresh perspective
Strategy turns our effort into impact. Your journey to better thinking starts here.
From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.
"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for making smarter plans." -Adam Grant, author of Think Again
In this unique and thought-provoking book, Godin shares insights on strategy through a series of powerful reflections and observations that will reshape how you approach problems, make decisions, and create change.
"Creating tomorrow by repeating yesterday is not a useful way forward."
"Every strategy requires choice. And those choices often involve saying 'no' to things we could do, but won't do."
"It's not easy to persuade someone to want what you want. It's much more productive to find people who already want to go where you'd like to take them."
This is Strategy is a modern classic that offers perspectives you'll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face.
You'll discover how to:
Identify your "smallest viable audience" and make remarkable work they can't ignore
Understand and influence the systems shaping our world
Prioritize long-term thinking over instant gratification
Make smart, purposeful choices that shape a better tomorrow
Who this book is for:
Leaders who want to think more deeply about their impact
Entrepreneurs tired of conventional business advice
Change-makers seeking lasting transformation in their career and community
Anyone feeling stuck in outdated systems and looking for a fresh perspective
Strategy turns our effort into impact. Your journey to better thinking starts here.
Reviews / Votes
"We are striving for big things, but how we get there is always a question, and what (or) where our vision is cast, and how these things play out . . . This book is fantastic." -- Jeff Sanders * <I>The 5am Miracle</I> Podcast * "This book is incredible . . . I'm blown away. It definitely gets you thinking so differently in regards to the system that we're in and the process that we just keep repeating, and the fears that are holding us back." -- Heather Monahan * <I>Creating Confidence</I> Podcast * "I love it. I love the format. I love the diversification of content. I read the entire thing in a single day. Such an easy read . . . One of the things I love about it is the short, digestible chapters." -- Ben Carlson * <I>Animal Spirits</I> Podcast * "[Seth Godin has] had a profound impact on my career, including the idea around smallest viable market versus total addressable market." -- Scott Miller * <I>On Leadership</I> podcast * "Seth Godin provides a masterclass in understanding systems and creating strategies that matter." -- Scott Clary * <I>Success Story Podcast</I> * "The book is this is designed for individuals in their lives, people in their business lives or their professional lives, and also in their personal lives as well." -- Peter High * <I>Metis Strategy</I> * "Seth shares insights on the evolution of digital marketing, his prolific content creation, and strategies for becoming a thought leader in your industry." -- Guy Kawasaki, bestselling author of <I>Think Remarkable: 9 Paths to Transform Your Life and Make a Difference</I> "A particularly keen angle to spot problems and offer solutions to those who seek them. If you've ever wondered whether or not you've got the right strategy, you're in luck. This is the place to find out." -- Bryan Elliott * <I>Inc. Magazine</I> * "His intense drill-down on ways to create a strategy in order to achieve the things you want in life was a must-read." -- Kerry Hannon * <I>Yahoo Finance</I> * "The book challenges leaders to think beyond immediate solutions and invest in decisions that create sustainable, meaningful progress." -- Dan Pontefract * <I>Forbes</I> *More details
Language
English
Place of publication
United States
Product notice
Paperback (trade)
Dimensions
Height: 232 mm
Width: 152 mm
Thickness: 26 mm
Weight
338 gr
ISBN-13
979-8-89331-016-0 (9798893310160)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Seth Godin is the author of 21 international bestsellers that have changed the way people think about work and art. They have been translated into 38 languages.
His breakthrough books include Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, The Practice, and This is Marketing. His newest book is This is Strategy.
He writes one of the most popular daily blogs in the world and has given 5 TED talks. He was the founder of the altMBA, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne.
You can learn more about him at sethgodin.com.
His breakthrough books include Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, The Practice, and This is Marketing. His newest book is This is Strategy.
He writes one of the most popular daily blogs in the world and has given 5 TED talks. He was the founder of the altMBA, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne.
You can learn more about him at sethgodin.com.