The Language of Advertising
Written Texts
1st Edition
Published on 11. April 2002
Book
Paperback/Softback
144 pages
978-0-415-27803-4 (ISBN)
Description
The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range of 'satellite' titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with Working with Texts.
Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
The second edition has been substantially rewritten to incorporate recent developments in the field. Features include:
* a range of new advertisements, from Orange to Young Person's Railcard
* new material on internet advertising and its influence on paper texts
* new material on advertising designed to be seen 'on the move'
* new activities to support student-directed study
* updated Further Reading sections and a list of URLs for students to visit.
Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
The second edition has been substantially rewritten to incorporate recent developments in the field. Features include:
* a range of new advertisements, from Orange to Young Person's Railcard
* new material on internet advertising and its influence on paper texts
* new material on advertising designed to be seen 'on the move'
* new activities to support student-directed study
* updated Further Reading sections and a list of URLs for students to visit.
Reviews / Votes
'A very useful selection of example texts. Provok[es] the student to pursue the social and cultural through attention to language' - Language and Literature 'The second edition of The Language of Advertising is a really useful update of a good text. The author presents interesting material in a very clear, lively, and concise manner, and includes a range of engaging exercises.' - Anne Cronin, Lancaster UniversityMore details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
AS/A2
Dimensions
Height: 246 mm
Width: 174 mm
Thickness: 9 mm
Weight
271 gr
ISBN-13
978-0-415-27803-4 (9780415278034)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
09/2015
1st Edition
Routledge
€215.41
Shipment within 10-20 days
Person
Angela Goddard is Senior Lecturer in Language at the Centre for Human Communication, Manchester Metropolitan University and is a Chair of English Language for AS/A Level.
Content
Introduction Unit one: What is an advertisement? Unit two: Attention-seeking devices Unit three: Writers, readers and texts Unit four: How does that sound? Stereotyping Unit five: Nautical but nice: intertextuality Unit six: Cultural variations Unit seven: Tricks of the trade Unit eight: Picture me this Unit nine: Language on the move