Monographs in Organizational Behaviour and Industrial Relations: Creativity Challenge: Management of Innovation and Technology v. 20A & 20B
Published in August 1995
Book
Hardback
610 pages
978-1-55938-944-0 (ISBN)
Description
This volume examines issues relating to creativity management, focusing on strategic management, competitiveness and committment to innovation, research and development, product development, and cultural impact in the international arena.
This volume examines issues relating to creativity management, focusing on strategic management, competitiveness and committment to innovation, research and development, product development, and cultural impact in the international arena.
This volume examines issues relating to creativity management, focusing on strategic management, competitiveness and committment to innovation, research and development, product development, and cultural impact in the international arena.
More details
Series
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Elsevier Science & Technology
Target group
College/higher education
Professional and scholarly
Illustrations
Illustrations
Dimensions
Height: 230 mm
Width: 150 mm
Weight
1390 gr
ISBN-13
978-1-55938-944-0 (9781559389440)
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Schweitzer Classification
Content
Part 1: introduction and overview; competitiveness and commitment to innovation; strategic management; marketing and R&D; R&D and the product development process. Part 2: creativity management; relating organizational culture to technical creativity; organizational structures of relevance; technology transfer within organizations; cultural impact in the international arena - People's Republic of China in focus; capstone interview.