
Small-Scale Social Survey Methods
Bill Gillham(Author)
Continuum International Publishing Group Ltd.
Published on 10. January 2008
Book
Paperback/Softback
128 pages
978-0-8264-9630-0 (ISBN)
Description
Carrying out a survey is a common element in postgraduate study and professional practice. Surveys are usually done badly but could easily be done to a higher standard by using the straightforward guidance provided in "Small -Scale Social Survey Methods". In this practical and introductory book Gillham provides guidance on: finding the right group to respond to the survey; developing the right questions to ask; understanding the different types of sampling; and analysing the data produced by the survey. "The Real Word Research" series provides readers in a variety of fields - academia, business and the professions - with accessible concise and reliable guides to all of the important aspects of research projects and their methods.
Reviews / Votes
"It's amazing how much sensible advice and clear description Bill Gillham has managed to squeeze into a mere hundred pages" Pam Woolner, Learning and Teaching UpdateMore details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
Professional and scholarly
Dimensions
Height: 216 mm
Width: 140 mm
Thickness: 7 mm
Weight
165 gr
ISBN-13
978-0-8264-9630-0 (9780826496300)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Bill Gillham is Honorary Senior Lecturer in the Department of Psychology at the University of Strathclyde, Scotland
Content
1. Social Survey: Basic Issues; 2. Sampling: Probability or Random Methods; 3. Non-probability Sampling Methods; 4. Gaining Access to the Relevant Group; 5. Focusing Survey Topics and Questions; 6. The Relationship between Questions and Answers; 7. Refining the Question; 8. The Trialling Stage; 9. Designing Questionnaires and Interview Schedules; 10. The Piloting Stage; 11. Running the Main Study; 12. Descriptive Data Analysis; 13. Statistical Analysis; 14. Content Analysis; 15. Interpretation and Writing up.