Join or Die
Digital Advertising in the Age of Automation
Published on 16. November 2020
Book
Paperback/Softback
344 pages
978-1-63221-768-4 (ISBN)
Description
Join or Die playbook for successfully managing Google Ads and Facebook Ad campaigns, leveraging best-in-class automated strategies. PPC Managers will learn the fundamentals of automation and machine learning, and how they are used in the modern Google Ads and Facebook Ads ecosystems. Readers will come away with practical tips for digita
More details
Language
English
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 222 mm
Width: 152 mm
Thickness: 22 mm
Weight
486 gr
ISBN-13
978-1-63221-768-4 (9781632217684)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Patrick Gilbert grew up in Long Island, NY. He studied marketing and economics at the Pennsylvania State University and currently serves as the Executive Director at AdVenture Media Group. He is internationally recognized by Google for his expertise with automation, having been asked to deliver presentations at Google conferences held in NYC, London, and Dublin. Goodfirms.co recognized Patrick as a Top 10 Thought Leader for PPC Machine Learning, and PPC Hero listed Patrick among the Top 50 Most Influential PPC Experts of 2020. If the Buffalo Bills ever win the Super Bowl, Patrick hopes you think of him and say, "Good for him. He never gave up on that miserable franchise."