Early Warning
Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies
Published on 24. April 2018
Book
Paperback/Softback
272 pages
978-0-8144-3206-8 (ISBN)
Description
With strong opinions and wry humor, world-recognized expert Benjamin Gilad reveals how to anticipate and react to early signs of trouble.
Surprise is rarely a good thing in business. Unexpected developments range in their effects from inconvenient to disastrous. To avoid being blindsided, companies must develop a Competitive Early Warning system, or CEW, which combines strategic planning, competitive intelligence, and management action.
Such systems let organizations manage risk more effectively and prevent "industry dissonance" -- when market realities outpace corporate strategies. Early Warning reveals how to:
Change strategy to meet new realities
Learn from the mistakes of others via the book's eye-opening stories
Avoid common tactics like benchmarking and using consultants, which may do more harm than good
Tell executives what they need to know -- not what they want to hear
Each chapter ends with a Manager's Checklist of key points, and the book includes numerous charts, tables, and tools.
Surprise is rarely a good thing in business. Unexpected developments range in their effects from inconvenient to disastrous. To avoid being blindsided, companies must develop a Competitive Early Warning system, or CEW, which combines strategic planning, competitive intelligence, and management action.
Such systems let organizations manage risk more effectively and prevent "industry dissonance" -- when market realities outpace corporate strategies. Early Warning reveals how to:
Change strategy to meet new realities
Learn from the mistakes of others via the book's eye-opening stories
Avoid common tactics like benchmarking and using consultants, which may do more harm than good
Tell executives what they need to know -- not what they want to hear
Each chapter ends with a Manager's Checklist of key points, and the book includes numerous charts, tables, and tools.
More details
Language
English
Place of publication
United States
Publishing group
HarperCollins Focus
Dimensions
Height: 234 mm
Width: 156 mm
Thickness: 16 mm
Weight
442 gr
ISBN-13
978-0-8144-3206-8 (9780814432068)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Ben GILAD (Kfar Saba, Israel) is president of the Fuld-Gilad-Herring Academy of Competitive Intelligence. He has trained the majority of CI managers at Fortune 500 companies. He has been interviewed by "The New York Times, BusinessWeek, The Wall Street Journal," and others.