Achieving Sustainable Development Goals With Sustainable Marketing
IGI Global (Publisher)
Published on 31. July 2024
Book
Paperback/Softback
320 pages
978-1-6684-8682-5 (ISBN)
More details
Language
English
Place of publication
Hershey
United States
Target group
Professional and scholarly
Dimensions
Height: 279 mm
Width: 216 mm
ISBN-13
978-1-6684-8682-5 (9781668486825)
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Schweitzer Classification
Persons
Maria Palazzo (PhD) is a Research Fellow at the Department of Political, Social and Communication Studies (DSPSC), University of Salerno (Italy). Since 2015, she has been a member of the 'Sustainability Communication Centre' (SCC) at the DSPSC. She was a former Lecturer at University of Bedfordshire, School of Business (London, Luton, UK), a Visiting Scholar at the University of Granada (Granada, Spain), and a Visiting Lecturer at the Universidad del Norte, Escuela de Negocios (Barranquilla, Colombia). She is also an academic tutor and lecturer at the Universitas Mercatorum (Rome, Italy). Her research focuses on corporate and marketing communication, branding, corporate social responsibility, organisational culture, community relations, and sustainability. Her articles have been published in The TQM Journal, Qualitative Market Research: An International Journal, Journal of Business-to-Business Marketing, Journal of Communication Management, Journal of Brand Management and in other academic outlets.