Influence and Persuasion: Advertising
Clive Gifford(Author)
Raintree (Publisher)
Published on 25. July 2005
Book
Hardback
64 pages
978-0-431-09832-6 (ISBN)
Description
Tell fact from opinion and understand the techniques and language that politicians and the media use to influence us. This series examines how emotion and prejudice are used to achieve outcomes in war and peace, commerce and politics, crime and charity, for good and for evil. Suitable for 12-16 year olds.
More details
Series
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Capstone Global Library Ltd
Target group
Primary & secondary/elementary & high school
Dimensions
Height: 264 mm
Width: 195 mm
ISBN-13
978-0-431-09832-6 (9780431098326)
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Schweitzer Classification