
The World of Customer Service
Pattie Gibson-Odgers(Author)
South Western Educational Publishing
2nd Edition
Published on 21. April 2007
Book
Paperback/Softback
224 pages
978-0-538-73046-4 (ISBN)
Description
For continued customer loyalty, every member of an organization needs to be involved in delivering excellent customer service. The World of Customer Service 2E teaches exemplary customer service tactics used by professionals in all types of organizations. Reflecting current concepts and tips, this practical text focuses on strategies for reaching company goals, dealing with problems and complaints, winning back customers, and creating loyal customers. It emphasizes the importance of effective communication and collaboration techniques with a wide range of customer-focused activities.
For continued customer loyalty, every member of an organization needs to be involved in delivering excellent customer service. The World of Customer Service 2E teaches exemplary customer service tactics used by professionals in all types of organizations. Reflecting current concepts and tips, this practical text focuses on strategies for reaching company goals, dealing with problems and complaints, winning back customers, and creating loyal customers. It emphasizes the importance of effective communication and collaboration techniques with a wide range of customer-focused activities.
For continued customer loyalty, every member of an organization needs to be involved in delivering excellent customer service. The World of Customer Service 2E teaches exemplary customer service tactics used by professionals in all types of organizations. Reflecting current concepts and tips, this practical text focuses on strategies for reaching company goals, dealing with problems and complaints, winning back customers, and creating loyal customers. It emphasizes the importance of effective communication and collaboration techniques with a wide range of customer-focused activities.
More details
Edition
2nd edition
Language
English
Place of publication
Mason
United States
Publishing group
Cengage Learning, Inc
Target group
Professional and scholarly
Dimensions
Height: 246 mm
Width: 189 mm
Thickness: 20 mm
Weight
508 gr
ISBN-13
978-0-538-73046-4 (9780538730464)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Content
Part I: THE CUSTOMER SERVICE ENVIRONMENT.
1. Introduction to Customer-Centric Service.
2. Serving a Diverse Population of Customers.
3. Customer Behavior, Customer Loyalty, and Exceptional Service.
Part II: CUSTOMER SERVICE AND ESSENTIAL PERSONAL SKILLS.
4. Attitude, Customer Rage, and Personal Approach with Customers.
5. Resolving Customer Conflicts and Complaints.
6. Recovery From and Winning Back the Angry Customer.
7. Problem-Solving, Time, and Stress Management Service Skills.
Part III: COMMUNICATION SKILLS FOR CUSTOMER SERVICE.
8. Communication Essentials.
9. Customer Focused Listening Skills.
10. Nonverbal Communication, Dress, and Manners.
11. Effective Telephone Communication.
Part IV: THE CHALLENGES OF CUSTOMER SERVICE.
12. The Impact of Globalization on Customer Service.
13. Using Technology to Better Serve Customers.
14. Managing, Training, and Rewarding Great Customer Service.
1. Introduction to Customer-Centric Service.
2. Serving a Diverse Population of Customers.
3. Customer Behavior, Customer Loyalty, and Exceptional Service.
Part II: CUSTOMER SERVICE AND ESSENTIAL PERSONAL SKILLS.
4. Attitude, Customer Rage, and Personal Approach with Customers.
5. Resolving Customer Conflicts and Complaints.
6. Recovery From and Winning Back the Angry Customer.
7. Problem-Solving, Time, and Stress Management Service Skills.
Part III: COMMUNICATION SKILLS FOR CUSTOMER SERVICE.
8. Communication Essentials.
9. Customer Focused Listening Skills.
10. Nonverbal Communication, Dress, and Manners.
11. Effective Telephone Communication.
Part IV: THE CHALLENGES OF CUSTOMER SERVICE.
12. The Impact of Globalization on Customer Service.
13. Using Technology to Better Serve Customers.
14. Managing, Training, and Rewarding Great Customer Service.