Qualitative Data Analysis

An introduction to key approaches in qualitative analysis, demonstrating in each case how to carry them out using NVivo. NVivo is a powerful computer package from QSR, the developers of NUD.IST. It provides the researcher with an extensive range of tools and the book shows clearly how each can be used to support standard qualitative analysis techniques such as coding, theory building, theory testing, cross-sectional analysis, modelling and writing. The book demonstrates how different styles of analysis, such as grounded theory and narrative, rhetorical and structured approaches, can be undertaken using NViro. In most cases, the analysis is illustrated using documents from a single data set. There are many figures, tables, guides and hints for good practice. The result is a valuable text for undergraduates, postgraduates and researchers needing to learn both qualitative analysis techniques and the use of software such as NVivo.