Strategy and the Business Landscape
3rd Edition
Published on 27. August 2009
Book
Paperback/Softback
192 pages
978-0-13-601555-0 (ISBN)
Description
For MBA level strategy courses.
Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy.
Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy.
More details
Other editions
Previous edition
Book
08/2005
2nd Edition
Pearson
€45.87
Article exhausted; check for reprint
Content
Chapter 1. The Origins of Strategy
Chapter 2. Mapping the Business Landscape
Chapter 3. Creating Competitive Advantage
Chapter 4. Anticipating Competitive Dynamics
Chapter 5. Sustaining Superior Performance
Chapter 6. Choosing Corporate Scope
Chapter 7. Developing a Global Strategy