Research Methods in Business Studies
4th Edition
Published on 25. March 2010
Book
Paperback/Softback
288 pages
978-0-273-71204-6 (ISBN)
Description
The book is written for business students taking a course in research methods, or undertaking their first dissertation or report on a work placement project.
More details
Other editions
Previous edition
Book
03/2005
3rd Edition
Prentice Hall
€61.33
Article exhausted; check for reprint
Persons
Dr. Pervez Ghauriis Professor of International Business at Kings College London.
Dr Kjell Gronhaugis Professor of Business Studies at the Norwegian School of Economics and Business Administration, Bergen, Norway..
Dr Kjell Gronhaugis Professor of Business Studies at the Norwegian School of Economics and Business Administration, Bergen, Norway..
Content
Provisional TOC
PART ONE: CHALLENGES AND AMBIGUITIES OF BUSINESS RESEARCH
1. Introduction
2. Research in business
PART TWO: THE RESEARCH PROCESS
3. The Process Perspective
4. Research Problems
5. Research Design
6. Measurements
7. Data sources
8. Data Collection
9. Sampling in empirical research
10. Preparation and analysis of data
PART THREE: IMPLEMENTATION
11. Quantitative data analysis
12. Qualitative Data analysis
13. Writing the final report
PART ONE: CHALLENGES AND AMBIGUITIES OF BUSINESS RESEARCH
1. Introduction
2. Research in business
PART TWO: THE RESEARCH PROCESS
3. The Process Perspective
4. Research Problems
5. Research Design
6. Measurements
7. Data sources
8. Data Collection
9. Sampling in empirical research
10. Preparation and analysis of data
PART THREE: IMPLEMENTATION
11. Quantitative data analysis
12. Qualitative Data analysis
13. Writing the final report