The Business of Rural Tourism
International Perspectives
Published on 26. June 1997
Book
Paperback/Softback
180 pages
978-0-415-13511-5 (ISBN)
Description
This text explores the business opportunities and challenges associated with the development and management of tourism in a rural environment. It examines the factors associated with the successful development of rural tourism and the significance of good practice. In addition to an overview of the business and financial factors, the book presents a range of international case studies of actual business operations in rural settings. The book covers strategic planning, marketing HRM and financial management.
Reviews / Votes
1. The business of rural tourism: international perspectives 2. Managing rural tourism businesses: financing, development and marketing issues 3. Rural tourism in the United States: the Peak to Peak Scenic Byway and KOA 4. Rural tourism in Canada: the Saskatchewan vacation farm operator as entrepreneur 5. Rural tourism in Canada: issues, opportunities and entrepreneurship in aboriginal tourism in Alberta 6. Rural tourism in Germany: farm and rural tourism operators 7. Rural tourism in China: development issues in perspective 8. Rural tourism in Australia: the Undara Experience 9. Rural tourism in New Zealand: rafting at River Valley Ventures in the Rangitkei 10. Conclusions and implications for rural business developmentMore details
Edition
New edition
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Edition type
New edition
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 247 mm
Width: 190 mm
Thickness: 12 mm
Weight
392 gr
ISBN-13
978-0-415-13511-5 (9780415135115)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
University of Calgary Stephen J. Page recently held the Scottish Enterprise Forth Valley Chair in Tourism, in the Department of Marketing at the University of Stirling, Scotland. Prior to this, Stephen held a Chair at Massey University New Zealand, where he was Director of the Centre of Tourism Research. Stephen J. Page currently holds the post of Senior Professor in Tourism at the London Metropolitan Business School.
Content
1. The business of rural tourism: international perspectives.
2. Managing rural tourism businesses: financing, development and marketing issues.
3. Rural tourism in the United States: the Peak to Peak Scenic Byway and KOA.
4. Rural tourism in Canada: the Saskatchewan vacation farm operator as entrepreneur.
5. Rural tourism in Canada: issues, opportunities and entrepreneurship in aboriginal tourism in Alberta.
6. Rural tourism in Germany: farm and rural tourism operators.
7. Rural tourism in China: development issues in perspective.
8. Rural tourism in Australia: the Undara Experience.
9. Rural tourism in New Zealand: rafting at River Valley Ventures in the Rangitkei.
10. Conclusions and implications for rural business development.
2. Managing rural tourism businesses: financing, development and marketing issues.
3. Rural tourism in the United States: the Peak to Peak Scenic Byway and KOA.
4. Rural tourism in Canada: the Saskatchewan vacation farm operator as entrepreneur.
5. Rural tourism in Canada: issues, opportunities and entrepreneurship in aboriginal tourism in Alberta.
6. Rural tourism in Germany: farm and rural tourism operators.
7. Rural tourism in China: development issues in perspective.
8. Rural tourism in Australia: the Undara Experience.
9. Rural tourism in New Zealand: rafting at River Valley Ventures in the Rangitkei.
10. Conclusions and implications for rural business development.