Measuring Customer Satisfaction
Published on 30. April 1994
Book
Paperback/Softback
144 pages
978-0-7494-1259-3 (ISBN)
Description
Explains how to analyze customer response by describing how to collect and interpret data on customer satisfaction. What changes management should then initiate and how they should react to certain events is also described. The overall aim of the text is to improve customer relations.
More details
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
Product notice
Paperback (UK-trade)
Illustrations
forms
Dimensions
Height: 220 mm
Weight
300 gr
ISBN-13
978-0-7494-1259-3 (9780749412593)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Customer satisfaction; measuring quality and customer satisfaction; researching customer satisfaction; managing customer satisfaction; surveys from a restaurant, hospital, office and hotel.