Getting it Right the Second Time
Remarketing Strategies to Turn Failure into Success
Published on 22. September 1999
Book
Paperback/Softback
270 pages
978-1-85252-319-0 (ISBN)
Description
This unusual marketing guide looks at 47 successful remarketing campaigns which have relaunched failed products into leading brands. Examples include: Pepsi Cola, Timex and Malboro. The author seeks to demonstrate how the strategies applied to these high profile examples can also be successfully applied to virtually any business situation.
More details
Edition
New edition
Language
English
Place of publication
Cirencester
United Kingdom
Target group
College/higher education
Professional and scholarly
Edition type
New edition
Dimensions
Height: 220 mm
ISBN-13
978-1-85252-319-0 (9781852523190)
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Schweitzer Classification