Getting it Right the Second Time
How American Ingenuity Transformed Forty-Nine Marketing Failures into Some of Our Most Successful Products
Published on 17. September 1991
Book
Paperback/Softback
270 pages
978-0-201-56755-7 (ISBN)
More details
Language
English
Place of publication
New York
United States
Publishing group
Addison Wesley Longman (Higher Education Division, Pearson Education)
Dimensions
Height: 240 mm
ISBN-13
978-0-201-56755-7 (9780201567557)
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Schweitzer Classification