Get Out the Vote
How to Increase Voter Turnout
2nd Edition
Published on 30. September 2015
Book
Paperback/Softback
260 pages
978-0-8157-2568-8 (ISBN)
Description
The most important element in every election is the voters, and get-out-the-vote (GOTV) campaigns can make the difference between winning and losing. With the first two editions of Get Out the Vote, Donald P. Green and Alan S. Gerber broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly influenced how campaigns operate. Get Out the Vote has become the reference text for those who manage campaigns and study voter mobilization.
In this expanded and updated edition, Green and Gerber incorporate data from more than 100 new studies, which shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, email, direct mail, and telephone calls. Two new chapters focus on the effectiveness of registration drives and messaging tactics.
The new Get Out the Vote will be available as the country gears up for the 2016 presidential campaign. This readable, practical guide on voter mobilization is sure to be an important resource for consultants, candidates, and grassroots organizations, as well as a valuable teaching tool in courses on campaigns and elections.
In this expanded and updated edition, Green and Gerber incorporate data from more than 100 new studies, which shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, email, direct mail, and telephone calls. Two new chapters focus on the effectiveness of registration drives and messaging tactics.
The new Get Out the Vote will be available as the country gears up for the 2016 presidential campaign. This readable, practical guide on voter mobilization is sure to be an important resource for consultants, candidates, and grassroots organizations, as well as a valuable teaching tool in courses on campaigns and elections.
Reviews / Votes
Get Out the Vote is my go-to resource for all things GOTV. Every political operative needs to read this book."- Blaise Hazelwood, founder and president, Grassroots Targeting, and former political director, Republican National Committee;"Get Out the Vote provides real insight for any political professional and even those activists who strive to find a winning edge. It will transform your performance. My only regret is that the left has access to this insight!"- David M. Carney, CEO, Norway Hill Associates; former campaign manager for Gov. Rick Perry and for Sen. Robert Dole;
"Get Out the Vote is essential reading for anyone working in (or researching the effects of) political campaigns. This new version offers critical new insights on voter contact developed since the second edition, covering new topics campaigners can't afford to miss."- Kevin Collins, director of research, Analyst Institute;
Praise for Previous Editions
"Get Out the Vote shatters conventional wisdom about GOTV."- Hal Malchow, campaign consultant to the Democratic National Committee, and Sen. John Kerry, in Campaigns and Elections;
Green and Gerber have studied turnout for years. Their findings, based on dozens of controlled experiments done as part of actual campaigns, are summarized in . . . Get Out the Vote, which is bound to become a bible for politicians and activists of all stripes."- Alan Krueger in the New York Times;
"The sheer number and scale of the experiments they've run make Get Out the Vote! a signally important tool to campaigners trying to figure out how best to campaign."- The American Prospect
More details
Edition
2nd edition
Language
English
Place of publication
United States
Publishing group
Bloomsbury Publishing Plc
Target group
Professional and scholarly
Dimensions
Height: 229 mm
Width: 152 mm
Weight
525 gr
ISBN-13
978-0-8157-2568-8 (9780815725688)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Donald P. Green is professor of political science at Columbia University, USA. He is the coauthor, with Bradley Palmquist and Eric Schickler, of Partisan Hearts and Minds: Political Parties and the Social Identities of Voters (Yale, 2002).
Alan S. Gerber is Charles C. & Dorathea S. Dilley Professor of Political Science and director of the Center for the Study of American Politics at Yale University, USA. He is coeditor, with Eric Patashnik, of Promoting the General Welfare: New Perspectives on Government Performance (Brookings, 2006).
Alan S. Gerber is Charles C. & Dorathea S. Dilley Professor of Political Science and director of the Center for the Study of American Politics at Yale University, USA. He is coeditor, with Eric Patashnik, of Promoting the General Welfare: New Perspectives on Government Performance (Brookings, 2006).