Reading Culture

(* indicates readings and visuals that are new to this edition)



Contents

Visual Resources

Alternate Contents

Preface



Chapter 1: Analyzing Literacy Events What Is Literacy?

*Sylvia Scribner. "Literacy in Three Metaphors."

Literacy Campaign Posters

Page to Screen: Print Culture and Digital Media

*Gunther Kress. from Literacy in the New Media Age.

Words, Images, and the Design of the Page

*"Chaos in the Crescent City."

Literacy Narratives

*Eudora Welty. from One Writer's Beginnings.

*Malcolm X. from Autobiography of Malcolm X.

Conor Boyland. "Confessions of an Instant Messenger."

Analyzing Literacy Events

*Shirley Brice Heath. "Talk is the thing."

*Margaret J. Finders. "Note-Passing: Struggles for Status."

The Assignment: Writing an Analysis of a Literacy Event

Sample Student Papers

*Russell Kim. "Petitioning the Powers."

*Valery Sheridan. "'Please, order whatever you want. I insist': Ordering Meals at the Burning Spear Country Club as a Literacy Event."



Chapter 2: Generations Arlie Russell Hochschild, "Gen (Fill in the Blank): Coming of Age and Seeking an Identity"

Thomas Hine, "Goths in Tomorrowland"

*Pew Research Report, "A Portrait of `Generation Next': How Young People View their Lives, Future, and Politics"

*Wyatt Mason, "My Satirical Self"

Making Connections: Where Generations Meet

*E.B. White, "Once More to the Lake"

Gloria Naylor, "Kiswana Brown"

*Courtney E. Martin, "The Problem with Youth Activism"

Margaret Mead, "We Are All Third Generation"

VISUAL CULTURE-Representations of Youth Culture in Movies

James Gilbert, "Juvenile Delinquency Films"

FILM CLIP-Hollywood Stars: Brando, Dean, and Monroe

FIELDWORK-Ethnographic Interviews

Susan D. Craft, Daniel Cavicchi, and Charles Keil, "My Music"

MINING THE ARCHIVE-Life Magazine



Chapter 3: Schooling Theodore Sizer. "What High School Is."

*Jean Anyon. "Social Class and the Hidden Curriculum of Work."

*Visual Essay: Analyzing College Viewbooks.

Making Connections: Memories of Home and School.

*Richard Rodriguez. "The Achievement of Desire."

Min-Zhan Lu. "From Silence to Words: Writing as Struggle."

*Jane Jacobs. "Credentialing vs. Educating."

June Jordan. "Nobody Mean More to Me Than You and the Future Life of Willie Jordan."

Visual Culture: Picturing Schooldays.

Film Clip: Reading and Writing about Film: Reviews, Histories, Criticism.

Fieldwork: Classroom Observations

"Cross-Curricular Underlife"

Mining the Archive: Textbooks from the Past



Chapter 4: Images Stuart Ewen and Elizabeth Ewen, "In the Shadow of the Image"

Vertamae Smart-Grosvenor, "When You Meet Estella Smart, You Been Met!"

Suggestions for Reading Advertising

MAKING CONNECTIONS: Images of Gender

*John Berger, "Ways of Seeing"

*Richard Leppert, "The Female Nude: Surfaces of Desire"

Visual Essay: Reading the Gaze: Gender Roles in Advertising *(new visuals)

Visual Essay: Public Health Messages

*Suggestions for Creating Print Ads from Adbusters

*Philip Gefter, "Icons: Fact, Fiction, or Metaphor?"

Visual Essay: Rewriting the Image

*Film Clip: Camera Work: Optical Point-of-View

Camera Work and Editing: Some Useful Terms

Fieldwork: Taking Inventory

Mining the Archive: Advertising Through the Ages



Chapter 5: Style Dick Hebdige. "Style in Revolt: Revolting Style."

Visual Essay: Graphic Design in Rock Culture

*Ariel Levy. "Women and the Rise of Raunch Culture."

Making Connections: Theme Parties

Mark Lawson. "The Very Nasty Party."

Shana Pearlman. "Mistaken Identity: The Peril of Theme Parties."

*Visual Essay: Street Fashion(Lolo Veleko)

*Making Connections: Geek Culture

*David Brooks. "The Alpha Geeks."

*Benjamin Nugent. "Who's a Nerd, Anyway?"

*Adam Rogers. "Geek Love."

Rob Walker. "Aura."

*Visual Essay: Reading Labels, Selling Water.

Film Clip: Makeup and Costumes: Monsters and the Middle Ages.

Mining the Archive: Race and Branding.



Chapter 6: Public Space Tina McElroy Ansa, "The Center of the Universe"

*Barry Lopez, "Caring for the Woods"

John Fiske, "Shopping for Pleasure: Malls, Power, and Resistance"

*Mike Davis, "Fortress Los Angeles"

Eva Sperling Cockroft and Holly Barnet-Sanchez, "Signs from the Heart: California Chicano Murals"

*Visual Essay: Graffiti Politics-Claiming Interpretive Space

Banksy, "Wall and Piece"

MAKING CONNECTIONS: Public Roadsides, Private Grief

L. Anne Newell, "Roadside Crosses: Centuries-Old Tradition Can Stir Controversy"

Jeff Burlew, "Memorials Cause Controversy"

Visual Culture: The Troubled Landscape

Jason Berry and Richard Misrach, "Cancer Alley: The Poisoning of the American South"

Film Clip: Analyzing Set Design: Cities in Decay

Fieldwork: Observing the Uses of Public Space

Mining the Archive: Take a Walking Tour



Chapter 7: Storytelling Patricia Hampl, "Red Sky in the Morning"

MAKING CONNECTIONS: Urban Legends

Jan Harold Brunvand, "'The Hook' and Other Teenage Horrors"

Patricia A. Turner, "I Heard It Through the Grapevine

*Henry Jenkins, "Why Heather Can Write"

*David Itzkoff, "The Shootout Over Hidden Meanings in Video Games"

Robert Warshow, The Gangster as Tragic Hero

MAKING CONNECTIONS: Film Reviews: The Case of Hancock

*Manohla Dargis, "Able to Leap Tall Buildings, Even if Hungover"

*David Denby, "Desperate Men"

Visual Culture: The Graphic Novel: Reader Participation

Marjane Satrapi, "The Veil"

Film Clip: The Art of Adaptation

Fieldwork: Writing a Questionnaire

Mining the Archive: Comic Strips and Comic Books



Chapter 8: Work Sandra Cisneros, "The First Job"

Tillie Olson, "I Stand Here Ironing"

*Stacy Schiff, "Our Little Women Problem"

Martin Espada, "Alabanza"

*Visual Essay: Working Class Heroes

*Dulce Pinzon, "The Real Story of the Superheroes"

MAKING CONNECTIONS: Offshoring the Great American Dream

Thomas L. Friedman, "The Great Indian Dream"

David Moberg, "High Tech Hi-Jack"

*Steven Greenhouse, "Worked and Overworked"

Visual Culture: Reading Documentary Photography

Charles Bowden, "Camera of Dirt"

Film Clip: Film Documentary and the Role of the Narrator

Fieldwork: Restructuring the Network of a Workplace

James P. Spradley and Brenda J. Mann, "The Cocktail Waitress"

Mining the Archive: Lewis Hine and the Social Uses of Photography



Chapter 9: History Mary Gordon. "More Than Just a Shrine: Paying Homage to the Ghosts of Ellis Island."

*Kristen Ann Hass. "Making a Memory of War: Building the Vietnam Veterans Memorial."

Alan Trachtenberg. "Reading American Photographs."

*Visual Essay: American Photographs.

Jane Tompkins. "'Indians': Textualism, Morality, and the Problem of History."

Christopher Phillips. "Necessary Fictions: Warren Neidach's Early American Cover-Ups."

Visual Essay: Warren Neidach, Contra Curtis: Early American Cover-Ups.

*Making Connections: Two Speeches on Race and Racism in the United States.

*Frederick Douglass. "What to the Slave Is the Fourth of July?"

*Barack Obama. "A More Perfect Union."

Visual Culture: Representations of War.

Marita Sturken. "The Television Image: The Immediate and the Virtual."

Visual Essay: The Iraq War and Occupation."

Film Clips: Film Genres: The Western.

Fieldwork: Oral History

Studs Terkel. "The Good War: An Oral History of World War Two."

Mining the Archive: Local Museum and Historical Societies.



Chapter 10: Living in a Transnational World Amitava Kumar. Passport Photos.

Making Connections: Colonized and Colonizer

Jamaica Kincaid. "Columbus in Chains."

*George Orwell. "Shooting an Elephant."

Gloria Anzaldua. "How to Tame a Wild Tongue."

*Mary Louise Pratt. "Arts of the Contact Zone"

Photos: Coco Fusco and Guillermo Gomez-Pena, "Two Undiscovered Amerindians Visit the West"

Samuel Fosso, "Le chef qui a vendu l'Afrique aux colons."

Laura Auricchio. "Works in Translation: Ghada Amer's Hybrid Pleasures."

*Inderpal Gerwal. "Traveling Barbie."

Visual Culture: Transnational Solidarity.

Film Clips: Bollywood.

Mining the Archive: 19th-Century Orientalism.



Credits

Index