The New Export Marketer
A Practical Guide
Published on 2. March 1991
Book
Hardback
128 pages
978-0-7494-0380-5 (ISBN)
Description
A guide to exporting aimed at small businesses with marketable products. The complete export process is covered, from planning to distribution. A list of useful sources to tap into at different stages of the export enterprise is supplied.
More details
Series
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
Illustrations
bibliography, index
Dimensions
Height: 216 mm
Width: 172 mm
Weight
420 gr
ISBN-13
978-0-7494-0380-5 (9780749403805)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Exporting; export marketing; planning resources; market research; building the database; market selection; export pricing; promotion overseas; distribution; export administration.