Transparent Investing

The investment industry wants you to believe in stock market wizards who can predict the future and make a killing. But there's a simpler way to invest that offers better returns and less stress-no crystal ball needed. We all know from experience that rational thoughts often lose out to primal cravings: if someone handed you a plate of chocolate cake and a plate of broccoli right now, which would you instinctively reach for? When investing, you face this same tension between the part of your brain that longs for the sweet, satisfying allure of beating the market versus the rational and wise part that chooses the boring solution offering better results. You also face an uphill battle against an industry that makes more money selling you the ¿nance equivalent of chocolate cake. This is the truth the investment industry doesn't want you to know: a low-cost passive portfolio not only earns you higher returns on average than active investing (the kind that makes them the most money) but is also shockingly simple to build and manage. Transparent Investing will help you achieve your financial goals and become a more empowered and con¿dent consumer. No matter your level of wealth or experience, this plain-English, no-nonsense guide gives you the knowledge you need to: Keep your brain from becoming hazardous to your wealth Decide whether you should hire a trustworthy advisor or DIY Spot the hidden fees that enrich advisors but drag down returns Create a simple, tax-ef¿cient portfolio without fear Plan for a worry-free retirement and get rich carefully Smart investing doesn't have to be intimidating or as complicated as the faux wizards behind the curtain want you to believe. With Transparent Investing, you'll learn how the game works and how to achieve your investment goals with far less study, time, and anxiety than you might think.