
Innovation and Creativity in SMEs
Challenges, Evolutions and Prospects
Wiley-ISTE (Publisher)
1st Edition
Published on 16. August 2019
Book
Hardback
240 pages
978-1-78630-317-2 (ISBN)
Description
In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative.
This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the economic, technological and social changes that they face. Their ability to enhance their creativity with new ideas and to legitimize them during their implementation is also taken into account
This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the economic, technological and social changes that they face. Their ability to enhance their creativity with new ideas and to legitimize them during their implementation is also taken into account
More details
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
Product notice
sewn/stitched
Cloth over boards
Dimensions
Height: 236 mm
Width: 160 mm
Thickness: 20 mm
Weight
431 gr
ISBN-13
978-1-78630-317-2 (9781786303172)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

Claudine Gay | Berangere L. Szostak
Innovation and Creativity in SMEs
Challenges, Evolutions and Prospects
E-Book
08/2019
1st Edition
Wiley
€139.99
Available for download

Claudine Gay | Berangere L. Szostak
Innovation and Creativity in SMEs
Challenges, Evolutions and Prospects
E-Book
08/2019
1st Edition
Wiley
€139.99
Available for download
Persons
Claudine Gay is a Professor in Economics at Universite Lumiere Lyon 2, France, and a member of the TRIANGLE laboratory. Her research focuses in particular on innovative territories and the platform economy.
Berangere L. Szostak is a full Professor of Management Sciences at the BETA laboratory of the University of Lorraine-University of Strasbourg, France. Her work focuses on a range of topics including design agencies, industrial SMEs and social economy.
Berangere L. Szostak is a full Professor of Management Sciences at the BETA laboratory of the University of Lorraine-University of Strasbourg, France. Her work focuses on a range of topics including design agencies, industrial SMEs and social economy.
Author
Universite Lumiere Lyon 2, France
Lorraine-University of Strasbourg, France
Content
1. External Environment of an SME: From Determinism to Strategic Innovation.
2. Stimulating the Innovative Capabilities of SMEs in an Ever-Changing World.
3. Innovation and Creative Slack in SMEs.
4. Innovation and Social Construction of a New Idea in SMEs.
2. Stimulating the Innovative Capabilities of SMEs in an Ever-Changing World.
3. Innovation and Creative Slack in SMEs.
4. Innovation and Social Construction of a New Idea in SMEs.