Leading Pharmaceutical Innovation
Trends and Drivers for Growth in the Pharmaceutical Industry
2nd Edition
Published on 6. November 2010
Book
Paperback/Softback
XVI, 186 pages
978-3-642-09638-9 (ISBN)
Description
Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D. Our findings are illustrated by cases from Europe, the US, and Asia.
Reviews / Votes
From the reviews:"This book examines the international pharmaceutical industry with special emphasis on the current and emerging research methodologies . . What distinguishes this book from others on the same subject is its emphasis on empirical findings (53 figures, 20 tables) and an exceptionally good, if short, discussion of various research technologies . . The six-page glossary of industry terms, when used with its decent index, is a particular joy. . recommend this offering to prospective managers and researchers in this industry . ." (Robert R. Rothberg, Journal of Product Innovation Management, Vol. 22, 2005)From the reviews of the second edition:"Leading Pharmaceutical Innovation, Gassmann and colleagues describe the current status of the pharmaceutical industry . . This book comprises seven chapters, where each could be seen as a review of the addressed topic. This helps with understanding the complexity of the challenges the pharmaceutical industry is facing, in comparison to the automotive industry or with respect to marketing problems . . book provides most valuable insight into the pharmaceutical industry from an 'outsiders' perspective." (Sandrine Shepard and Thomas Wilckens, R&D Management, Vol. 40 (5), November, 2010)More details
Edition
Softcover reprint of hardcover 2nd ed. 2008
Language
English
Place of publication
Berlin
Germany
Publishing group
Springer Berlin
Target group
Professional and scholarly
Professional/practitioner
Edition type
Revised edition
Illustrations
47 s/w Abbildungen, 10 s/w Tabellen
10 Tables, black and white; 47 Illustrations, black and white; XVI, 186 p. 47 illus.
Dimensions
Height: 23.5 cm
Width: 15.5 cm
Weight
320 gr
ISBN-13
978-3-642-09638-9 (9783642096389)
DOI
10.1007/978-3-540-77636-9
Schweitzer Classification
Other editions
New editions
Oliver Gassmann | Alexander Schuhmacher | Max von Zedtwitz
Leading Pharmaceutical Innovation
How to Win the Life Science Race
Book
05/2018
3rd Edition
Springer
€85.59
Shipment within 10-15 days
Additional editions
Oliver Gassmann | Gerrit Reepmeyer | Maximilian von Zedtwitz
Leading Pharmaceutical Innovation
Trends and Drivers for Growth in the Pharmaceutical Industry
Book
03/2008
2nd Edition
Springer
€53.49
Shipment within 7-9 days
Content
Innovation: Key to Success in the Pharmaceutical Industry.- The Industry Challenge: Do You Really Want to Be in This Business?.- The Science and Technology Challenge: How to Find New Drugs.- The Pipeline Management Challenge: How to Organize Innovation.- The Internationalization Challenge: Where to Get Access to Innovation.- Management Answers to Pharmaceutical R&D Challenges.- Future Directions and Trends.