The Mind of the CEO

"The Mind of the CEO" describes and analyzes how over 20 major CEOs see global markets over the next decade, and how they plan to factor the outlooks into concrete business strategies. The author explores how these leaders see such future imponderables as the changing structure of the USA as it heads for a more technological, information-intensive and globalized economy; a united Europe with a single currency; the evolution of a currently crippled Japan; the future of emerging markets like China, Russia and Brazil; and the impact of the digital revolution. The importance of these questions is enhanced by the increasingly prominent role that global business leaders play in all societies, as market power dwarfs the ability of government to shape our lives.