Building Communities
Social Networking for Academic Libraries
Published on 31. October 2013
Book
Paperback/Softback
242 pages
978-1-84334-735-4 (ISBN)
Description
Social media is here to stay. A robust social media campaign can provide academic libraries with a means to showcase library resources, highlight content and events, and attract students to sample what the library has to offer. Building Communities is a handbook to implement social media technologies for academic libraries. It is a guide to planning and implementing a successful social media campaign and evaluating its impact. This title covers: the beginning of social networking in the academic context; how to implement use of social media technologies; and evaluating their use. The final section considers the future and asks: 'What's next?'
More details
Series
Language
English
Place of publication
Witney
United Kingdom
Publishing group
Woodhead Publishing Ltd
Target group
Professional and scholarly
Dimensions
Height: 234 mm
Width: 156 mm
Weight
430 gr
ISBN-13
978-1-84334-735-4 (9781843347354)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
10/2013
Chandos Publishing
€58.95
Available for download
Person
Denise A. Garofalo is Systems and Catalog Services Librarian at Mount Saint Mary College in Newburgh, New York. Denise previously served as Library Director at the Astor Home for Children in Rhinebeck, and held various technology positions at the Mid-Hudson Library System in Poughkeepsie, as well as positions in many other libraries. Denise is a trustee for the Marlboro Free Library in New York and has served on various library committees at the regional and state level. She has presented at international conferences, is a regular reviewer, and writes a column, 'Tips from the Trenches', for the Journal of Electronic Resources Librarianship. She is a peer reviewer for the International Journal of Library Science and the Journal of Library Administration and Management, and has written chapters for many library technology books.
Content
Dedication
List of figures
Acknowledgements
About the author
Chapter 1: The whats and whys of social networking for academic libraries
Abstract:
Background
Role on campus
Why social media for academic libraries?
Rewards of social media participation
Chapter 2: How to approach the implementation of social media technologies
Abstract:
Planning
Community-building
Survey of academic librarians using social media
Conclusion
Chapter 3: Case studies of academic libraries and social media networking
Abstract:
Libraries
Analysis of the experiences shared in case studies
Chapter 4: First steps
Abstract:
Strategy for implementing social media
Skill set defined
Sample social media policies
Chapter 5: Make the connection: posting on social media
Abstract:
Just DO it
Basic Facebook how-to section
Basic Twitter How-to Section
Chapter 6: Evaluating the impact of social media in academic libraries
Abstract:
How to evaluate
What to evaluate and what tools to use
Mid-course adjustments
Chapter 7: Closing thoughts
Abstract:
Appendix 1: Survey questions
Appendix 2: Case study questions
Appendix 3: Tools and resources
Glossary
References
Bibliography
Index
List of figures
Acknowledgements
About the author
Chapter 1: The whats and whys of social networking for academic libraries
Abstract:
Background
Role on campus
Why social media for academic libraries?
Rewards of social media participation
Chapter 2: How to approach the implementation of social media technologies
Abstract:
Planning
Community-building
Survey of academic librarians using social media
Conclusion
Chapter 3: Case studies of academic libraries and social media networking
Abstract:
Libraries
Analysis of the experiences shared in case studies
Chapter 4: First steps
Abstract:
Strategy for implementing social media
Skill set defined
Sample social media policies
Chapter 5: Make the connection: posting on social media
Abstract:
Just DO it
Basic Facebook how-to section
Basic Twitter How-to Section
Chapter 6: Evaluating the impact of social media in academic libraries
Abstract:
How to evaluate
What to evaluate and what tools to use
Mid-course adjustments
Chapter 7: Closing thoughts
Abstract:
Appendix 1: Survey questions
Appendix 2: Case study questions
Appendix 3: Tools and resources
Glossary
References
Bibliography
Index