
Changing Minds
The Art and Science of Changing Our Own and Other Peoples Minds
Howard Gardner(Author)
Harvard Business Review Press
Published on 1. April 2004
Book
Hardback
288 pages
978-1-57851-709-1 (ISBN)
Description
Think about the last time you tried to change someone's mind about something important: a voter's political beliefs; a customer's favorite brand; a spouse's decorating taste. Chances are you weren't successful in shifting that person's beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind -- and offers ways to influence that process. Remember that we don't change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.
More details
Series
Edition
First Trade Paper Edition
Language
English
Place of publication
United States
Target group
Professional and scholarly
Product notice
Cloth over boards
Illustrations
Illustrations
Dimensions
Height: 241 mm
Width: 167 mm
Weight
538 gr
ISBN-13
978-1-57851-709-1 (9781578517091)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Howard Gardner is the Hobbs Professor of Cognition and Education at the Harvard Graduate School of Education.
Content
1 The Contents of the Mind 2 The Forms of the Mind 3 The Power of Early Theories Leading a Diverse Population 5 Leading an Institution: How to Deal with a Uniform Population 6 The Creative Geniuses Change Minds Indirectly-Through Science, Scholarly Breakthroughs, and Works of Art 7 Mind Changing in a Formal Setting 8 Mind Changing Up Close 9 Changing One's Own Mind 10 Epilogue: The Future of Mind Changing Notes Index About the Author