Behavioural Approach to Pharmacy Practice

In the "New Age" of pharmacy, it is now a requirement that social and behavioural studies are taught in all pharmacy schools. This will be the first book to provide a coherent text to accompany the pharmacy undergraduate curriculum. The importance of effective communication, both verbal and non-verbal with different ethnic groups, the multidisciplinary healthcare team and in the provision of health care information and in health promotion is detailed. Patient/client relationships and the use of psychology in pharmacy are examined with case material and supportive data to help students tackle unfamiliar behavioural and psychological perspectives.