Intrinsic Excellence

"The subject of personal training goes well beyond the physical. Having worked with some of the best trainers for well over 30 years, in my opinion Rolando Garcia III has uncovered the keys to success. Not only as a personal trainer but for business success in general. Partnership, preparation, integrity, learning, strategy, and planning are only some of the keys to Rolando's success. I recommend this book for every aspiring trainer along with any individual who strives for success!!!!"--JOE ABRUZZESE, President of ads and marketing, Discovery Communications

"Intrinsic Excellence unlocks the secrets of creating value in service industries through a thoughtful study of the client relationship and a recognition of its priority over technical expertise. Set within the author's experience in fitness and training, its powerful perspectives should be understood by anyone whose business model is selling expertise directly to clients."--CHARLES STUCKE, CEO, Lepercq de Neuflize Asset Management

"Rolando Garcia III knows that what really makes or breaks a training career is not just the caliber of your workouts, but also your ability to master customer care, client acquisition and personal training sales. Rolando is clearly an expert on the science of training; what makes him unique is his expertise on business development and strategy. If you are entering the industry, you have to get this book!"--DANNY KAVADLO, author, Everybody Needs Training

"In Intrinsic Excellence Rolando Garcia III guides you through all the things that are actually important for driving business and personal success. The practical advice runs parallel to stories of the confirmed success of these concepts through his career of turning around personal training businesses. If you want to be successful as a personal trainer this book is an absolute must. A blueprint that tells you step by step what you need to do, where to put your focus, and how to achieve the desired outcome. This will change lives and help coaches live better."--MAX SHANK, author, Master the Kettlebell