Guerrilla Selling
Unconventional Weapons and Tactics for Increasing Your Sales
Published on 23. March 1992
Book
Paperback/Softback
288 pages
978-0-395-57820-9 (ISBN)
Description
Today's increasingly competitive business environment requires new skills and commitment from salespeople. Like the successful Guerrilla Marketing and Guerrilla Marketing Attack, this book presents unconventional ideas that are easy, and exciting for entrepreneurs at every level.
More details
Language
English
Place of publication
Boston
United States
Publishing group
Houghton Mifflin
Target group
Professional and scholarly
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 13 mm
Weight
374 gr
ISBN-13
978-0-395-57820-9 (9780395578209)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.