Magazine Design Book

To be successful, the design of a magazine must first attract, and then direct the reader's eye. "The Magazine Design Book" shows designers how to lure readers to pick up a magazine using distinctive design, original typography, and striking artwork and direct them through its contents with skilful use of colour, grid and structure, visual axis lines, photography and hierarchies. "The Magazine Design Book" provides an intensive course in creating dynamic graphics. Case studies critique examples of magazine layout, analysing why covers, spreads and editorials work. The studies focus purely on basic graphic elements, so that every technique discussed can be easily adopted and adapted by designers in their everyday work. The book provides all the information needed to ensure successful design and facilitate makeovers. It gives designers the tools and confidence to break the rules with striking effect. Subjects covered include pace and rhythm, style sheets, typography, illustration and photography, colour, sight lines, visual balance, hierarchy and navigation.