Professional Purchasing
Cengage Learning EMEA (Publisher)
Published on 5. May 1994
Book
Paperback/Softback
208 pages
978-0-415-10397-8 (ISBN)
Description
As industry has become more specialized, purchasing has developed into a vital strategic resource. This study identifies the major issues involved and provides critical analysis, overturning many theories and assumptions surrounding purchasing. Through an analysis of buyer behaviour, all the key processes are examined in detail. They include: supplier relations; supplier networks; organization of purchasing; and communication. Five case studies illustrate how these techniques work in practice. This view of purchasing should be of interest to students of consumer behaviour, marketing and organizational studies.
More details
Series
Edition
New edition
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Edition type
New edition
Product notice
Paperback (UK-trade)
Illustrations
references, index
Dimensions
Height: 216 mm
Width: 138 mm
Weight
270 gr
ISBN-13
978-0-415-10397-8 (9780415103978)
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Schweitzer Classification