
The Consuming Instinct
What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
Prometheus Books (Publisher)
Published on 23. July 2020
Book
Paperback/Softback
374 pages
978-1-63388-643-8 (ISBN)
Description
In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). The book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives-namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals.For anyone interested in the biological basis of human behavior or simply in what makes consumers tick-marketing professionals, advertisers, psychology mavens, and consumers themselves-this is a fascinating read.
Reviews / Votes
""Saad gets behind the obvious and provides surprising Darwinian evidence for our choices." -Psychology Today"...will appeal to readers interested in the biological basis of human behavior, the age-old debate of nature versus nurture, and especially what makes consumers tick.... clearly essential for marketing professionals, advertisers, and psychologists..." -Library Journal"Covering everything from pornography to Wall Street, this thought-provoking title induces readers to take a deep look at how they live." -BooklistMore details
Language
English
Place of publication
United States
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 22 mm
Weight
566 gr
ISBN-13
978-1-63388-643-8 (9781633886438)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

Gad Saad
Consuming Instinct
What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
E-Book
06/2011
Simon + Schuster LLC
€16.80
Available for download
Persons
Gad Saad, Ph.D. (Montreal, Canada), a popular blogger for Psychology Today ("Homo-Consumericus"), is a professor of marketing at the John Molson School of Business at Concordia University. He holds the Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption and is the author of The Evolutionary Bases of Consumption, plus numerous scientific papers.