Successful Web M@rketing in a Week

It took four years for the Web to recruit 50 million surfers. In just seven days this book shows you how to turn your business into a Web-wide winner.







Full of 'inside secrets' that explain how the Internet can become your greatest marketing asset, this book covers every business aspect, from getting on the Web to reaching employees, suppliers and customers worldwide.







This book has been fully revised by the author for the 2002 series relaunch.







Essentials include:



Planning your web-strategy



Targeting your market on the Web



Designing WOW websites



Rising to the top with search engines



Captivating surfers with web-copywriting



Making your mark in web-branding